Apple is reportedly venturing into the world of generative AI with plans to develop a new ‘personality’ for future robotic devices, potentially replacing Siri. This innovation could pave the way for a more natural and capable conversational interface in upcoming Apple products, similar to Amazon’s Astro. According to Mark Gurman from Bloomberg, Apple is considering a tabletop robot that could be priced under $1,000. However, the project is still in its early stages, with no guarantee of a release.
Apple’s broader focus on generative AI is further reflected in its forthcoming Apple Intelligence suite, set to introduce advanced AI features like text creation, summaries, and image generation to iPhones, iPads, and Macs. This move underscores Apple’s commitment to next-generation AI, positioning the company to compete with other tech giants already heavily invested in this space.
Despite the potential of these advancements, Apple remains cautious. Gurman highlights uncertainty about Apple’s commitment to launching a home robot. As anticipation builds for the iPhone 16, Apple’s AI initiatives signal a significant shift in its approach to consumer technology.
Notably, Apple’s work on generative AI is currently powered by ChatGPT, pointing to the challenges the company faces before it can independently launch its AI chatbot. Whether or not Apple’s robotic ambitions come to fruition, this development marks a significant evolution in its AI strategy and hints at the future of consumer tech.